The British environmental group ClientEarth has filed a complaint against British Petroleum (BP), alleging that the energy company's current advertising misleads the public. 

ClientEarth asserts that an advertising campaign launched in January 2019 under the titles "Keep Advancing" and "Possibilities Everywhere" is misleading in the way it presents BP's low-carbon energy activities.  The complaint alleges that the campaign runs afoul of the Organization for Economic Cooperation and Development (OECD) Guidelines for Multinational Enterprises, which require clear, honest, accurate and informative communications between enterprises and the public. The complaint asserts that the advertising gives a false impression of the relative scale of renewable and low-carbon energy in BP's business; misleadingly omits full lifecycle emissions for natural gas and claims an inaccurate emissions saving against coal combustion; and misleadingly asserts that increases in global primary energy demand are both desirable and inevitable for human progress and development. 

ClientEarth filed the complaint against BP with the UK National Contact Point for the OECD Guidelines for Multinational Enterprises (UK NCP), an administrative body. The complaint asks BP to take certain steps to correct the allegedly misleading information, including by withdrawing specific advertisements and issuing a statement explaining the withdrawal. The complaint further asks that the UK NCP find BP in violation of the OECD Guidelines if BP does not take the requested steps. 

As a result of the complaint, BP has withdrawn the advertising campaign and pledged that it will discontinue “corporate reputation
advertising” and redirect “resources to promote net zero policies, ideas, actions, collaborations and its own net zero ambition.” Although the NCP's Initial Assessment confirmed that the complaint was material and substantiated, the case was subsequently discontinued after BP withdrew the advertising campaign in question.


Complaint against BP in respect of violations of the OECD Guidelines

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Complaint against BP in respect of violations of the OECD Guidelines - decision

Filed

International

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An aim to achieve a quantifiable outcome within a given time-frame, set by an institution such as a national government.

Policy instruments are techniques or tools used by governing authorities to promote certain policies in order to achieve predetermined goals. Put simply, instruments are how a government tries to achieve its goals, with this taxonomy being focused on national policy instruments.

Risk is the potential for adverse consequences resulting from the dynamic interplay between (climate-related) hazards, exposure, and vulnerability of affected human or ecological systems.

Groups  of people who are adversely affected by climate change or the response to it

A set of principles, processes, and practices that build economic and political power to shift from an extractive economy to a regenerative economy.

Justice is the ethical and political framework that addresses fairness, including issues of responsibility, rights, and structural inequity.

Renewable energy means all forms of energy produced from renewable sources in a sustainable manner.

Fossil fuel is a generic term for non-renewable energy sources such as coal, fossil gas, and oil (including crude oil, and petroleum products), that can be used for electricity and heat generation. Fossil fuels are hydrocarbons formed from pressurised and heated organic material buried over millions of years.

Molecules in the atmosphere that play a key role in the greenhouse effect by trapping heat radiating from Earth’s surface.

Area of the economy in which actors engage in identical or related activities.

In human systems, the process of adjustment to actual or expected climate change and its effects, in order to moderate harm, increase resilience or exploit beneficial opportunities. In natural systems, the process of adjustment to actual climate change and its effects; human intervention may facilitate adjustment to expected climate change and its effects.

The management and allocation of funds, assets and investments to meet various objectives

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The processes through which enterprises can identify, prevent, mitigate and account for how they address their actual and potential adverse impacts. Due diligence is the idea that reasonable precautions should be taken to avoid causing harm to people, the environment, or society. It also involves identifying and mitigating risks before they occur.

Either money or something of monetary value is transferred between two or more organisations, people or countries.

Actions or measures to adapt freshwater systems to climate change.

Actions or measures to adapt freshwater, coastal and marine systems to climate change.

The release of heat-trapping gases, primarily from human activities such as burning fossil fuels, agriculture and industry.

Risks to the ecosystem health of the marine environment, including ocean warming, ocean acidification, and ocean deoxygenation, harming biodiversity, species health, ecosystem services, and coastal community livelihoods.

Extreme weather refers to events where a weather variable exceeds (or falls below) a threshold. Meaning it is significantly different from the average or usual weather pattern.

Terrestrial means "of the earth" and relates to the risks to ecological system that includes all living organisms and their interactions within land-based environments, such as forests, grasslands, and deserts.

Oil is a combustible liquid fossil fuel composed mainly of hydrocarbons, occurring as crude oil and refined into petroleum products such as petrol, diesel and kerosene.

Fossil gas, commonly known as natural gas, is a fossil fuel consisting chiefly of methane with smaller amounts of other hydrocarbons and trace gases, found in underground deposits.

Activities of industries that extract natural resources, such as mining, oil, and gas, for commercial use.

The activities of industries involved in the production, distribution, and sale of energy, including electricity, gas, and renewables.

This sector involves the wholesale and retail selling of goods.

This sector creates and distributes information and entertainment through television, radio, print, and digital platforms.

This sector involves activities that impart knowledge and skills to individuals, including formal schooling, vocational training and educational support.

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Climate change impacts our society by disrupting the natural, economic and social systems we depend on. Physical hazards and underlying vulnerabilities can lead to increased resource competition for food and water, which can heighten the risk of conflict.

Slow onset events evolve gradually from incremental changes over many years or from increased frequency or intensity of recurring events. As defined in the Cancun Adaptation Framework (2010), slow onset events include risks and impacts from rising temperatures, desertification, biodiversity loss, land and forest degradation, glacial retreat, ocean acidification, sea level rise, and salinization.

Complaint against BP in respect of violations of the OECD Guidelines - decision

Policy instrument

Risk

Renewable energy

Fossil fuel

Greenhouse gas

Economic sector

Adaptation/resilience

Finance