The federal district court for the Southern District of California found that consumer plaintiffs lacked standing for their greenwashing suit against the athleisure apparel company Lululemon Athletica, Inc. (Lululemon). The plaintiffs alleged that Lululemon made false, deceptive, or misleading environmental claims about its products, including statements about its commitments to reducing carbon emissions associated with its global supply chain. The court found that the plaintiffs failed to allege any factual connection between the allegedly deceptive statements and the value of Lululemon products, and therefore did not allege an economic injury to support a claim for damages. The court also found that the plaintiffs failed to allege a threat of imminent injury based on potential future purchases and therefore lacked standing to seek injunctive relief.

Class action alleging that athleisure apparel company engaged in a greenwashing campaign to misleading consumers into viewing its business practices and products as sustainable.

Gyani v. Lululemon Athletica Inc.

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Florida Federal Court Dismissed Greenwashing Action Against Lululemon

Filed

United States of America

Florida

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Florida Federal Court Dismissed Greenwashing Action Against Lululemon

Target

Risk

Renewable energy

Fossil fuel

Greenhouse gas

Economic sector