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KlimaAllianz v. FIFA - press release

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KlimaAllianz v. FIFA - complaint

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KlimaAllianz v. FIFA - decision

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In a concerted action with similar actions filed in the UK, France, Belgium and the Netherlands, Klima-Allianz, a Swiss-based coalition of 140 civil society organisations, filed a claim against FIFA claiming that FIFA’s advertising of the 2022 Football World Cup in Qatar as carbon neutral was misleading athletes, football fans and the 5 billion people expected to follow the event (which was held from November 20, 2022 until December 18, 2022 as the first ‘winter’ world cup ever). Counsel for the case are Avocat.e.s pour le climat.

The Fair Advertising Commission is a non-judicial body that examines complaints alleging violations of the Swiss Fairness Principles in Commercial Communication.

In June 2023, the Fair Advertising Commission upheld all five complaints (which were joined into one proceeding). After thorough review of the subject matter, the Commission recommended that FIFA refrain from making unsubstantiated claims in the future, particularly the claim that the 2022 FIFA World Cup in Qatar was climate or carbon-neutral. In substance, the Commission reiterated that strict standards apply when advertising carbon neutrality and that factual claims must be accurate and not misleading, which extends to environmental claims. For that matter, the Commission deferred to the International Chamber of Commerce’s Marketing and Advertising Code (Chapter D: Environmental Claims in Marketing Communications).

KlimaAllianz v. FIFA

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An aim to achieve a quantifiable outcome within a given time-frame, set by an institution such as a national government.

Policy instruments are techniques or tools used by governing authorities to promote certain policies in order to achieve predetermined goals. Put simply, instruments are how a government tries to achieve its goals, with this taxonomy being focused on national policy instruments.

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Groups  of people who are adversely affected by climate change or the response to it

A set of principles, processes, and practices that build economic and political power to shift from an extractive economy to a regenerative economy.

Renewable energy means all forms of energy produced from renewable sources in a sustainable manner.

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Molecules in the atmosphere that play a key role in the greenhouse effect by trapping heat radiating from Earth’s surface.

Area of the economy in which actors engage in identical or related activities.

In human systems, the process of adjustment to actual or expected climate change and its effects, in order to moderate harm, increase resilience or exploit beneficial opportunities. In natural systems, the process of adjustment to actual climate change and its effects; human intervention may facilitate adjustment to expected climate change and its effects.

The management and allocation of funds, assets and investments to meet various objectives

Slow onset events evolve gradually from incremental changes over many years or from increased frequency or intensity of recurring events. As defined in the Cancun Adaptation Framework (2010), slow onset events include risks and impacts from rising temperatures, desertification, biodiversity loss, land and forest degradation, glacial retreat, ocean acidification, sea level rise, and salinization.

This sector creates and distributes information and entertainment through television, radio, print, and digital platforms.

Work that is productive and delivers a fair income, security in the workplace and social protection for all, better prospects for personal development and social integration, freedom for people to express their concerns, organize and participate in the decisions that affect their lives and equality of opportunity.

Tradable permits are market-based tools that grant permission for specific activities, frequently used to regulate emissions. These permits can be issued within a trading system to manage environmental impacts.

People with different national or cultural traditions from the dominant population

KlimaAllianz v. FIFA - press release

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