Lawyers for Climate Action NZ alongside climate specialist Paul Young filed a complaint with the Advertising Standards Authority alleging that Mazda New Zealand is misleading consumers about the environmental effectiveness of its tree-planting programme. 

The complaint focused on Mazda’s website advertising that stated that it funds the planting of five trees for each new car sold, and claims that “Over each vehicle's 5-year warranty term, these 5 trees will [..] mitigate any environmental impact from CO2 emissions…” which they state grossly overstates the actual impact of planting those trees. 

The Complaints Board Chair accepted the complaint to go before the Complaints Board to consider whether the Advertising Standards Code had been breached. As part of the self-regulatory process, advertisers have the option of amending or removing their advertising after receiving a complaint. In this case the Advertiser confirmed they had removed the advertisement. As the advertisement has been removed, the Chair has ruled the complaint as settled on March 12, 2026.

Lawyers for Climate Action NZ complaint against Mazda New Zealand

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Lawyers for Climate Action NZ complaint against Mazda New Zealand - decision

Filed

New Zealand

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An aim to achieve a quantifiable outcome within a given time-frame, set by an institution such as a national government.

Policy instruments are techniques or tools used by governing authorities to promote certain policies in order to achieve predetermined goals. Put simply, instruments are how a government tries to achieve its goals, with this taxonomy being focused on national policy instruments.

Risk is the potential for adverse consequences resulting from the dynamic interplay between (climate-related) hazards, exposure, and vulnerability of affected human or ecological systems.

Groups  of people who are adversely affected by climate change or the response to it

A set of principles, processes, and practices that build economic and political power to shift from an extractive economy to a regenerative economy.

Justice is the ethical and political framework that addresses fairness, including issues of responsibility, rights, and structural inequity.

Renewable energy means all forms of energy produced from renewable sources in a sustainable manner.

Fossil fuel is a generic term for non-renewable energy sources such as coal, fossil gas, and oil (including crude oil, and petroleum products), that can be used for electricity and heat generation. Fossil fuels are hydrocarbons formed from pressurised and heated organic material buried over millions of years.

Molecules in the atmosphere that play a key role in the greenhouse effect by trapping heat radiating from Earth’s surface.

Area of the economy in which actors engage in identical or related activities.

In human systems, the process of adjustment to actual or expected climate change and its effects, in order to moderate harm, increase resilience or exploit beneficial opportunities. In natural systems, the process of adjustment to actual climate change and its effects; human intervention may facilitate adjustment to expected climate change and its effects.

The management and allocation of funds, assets and investments to meet various objectives

Either money or something of monetary value is transferred between two or more organisations, people or countries.

A long-lived, colourless gas, chiefly emitted from fossil fuel combustion, deforestation and cement production.

This sector creates and distributes information and entertainment through television, radio, print, and digital platforms.

Lawyers for Climate Action NZ complaint against Mazda New Zealand - decision

Greenhouse gas

Economic sector

Finance