The federal district court for the Eastern District of Missouri dismissed a lawsuit in which a plaintiff alleged that she purchased products from Nike’s “Sustainability Collection” at a premium in reliance on Nike’s allegedly false representations that the products were sustainable and made with recycled and organic materials. The plaintiff alleged that Nike marketed the Sustainability Collection as supporting its “journey toward zero carbon and zero waste.” The court found that the plaintiff failed to plausibly allege that the products were not made with any recycled or organic fibers. The court further found that the plaintiff did not plausibly plead that she acted as a reasonable consumer would in light of all circumstances as required under the Missouri Merchandising Practices Act.

Greenwashing class action lawsuit asserting that Nike misrepresented the sustainability of its "Sustainability" Collection Products.

Ellis v. Nike USA, Inc.

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Missouri Federal Court Dismissed Greenwashing Lawsuit Against Nike

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Missouri Federal Court Dismissed Greenwashing Lawsuit Against Nike

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