Australian Competition and Consumer Commission v. Goodyear Tyres

The Australian Competition and Consumer Commission (ACCC) challenged Goodyear Tyres for falsely labeling its LS200 tyres as “environmentally-friendly” because its production process emitted less carbon dioxide and its new BioTRED technology increased the life of the tyre and improved fuel economy. ACCC charged that Goodyear Tyres was misleading consumers about the environmental benefits of its tyres, breaching sections 52 and 53(c) of the Trade Practices Act 1974. Goodyear Tyres gave a court-enforceable undertaking that it would halt its false advertising and partially compensate all customers who had relied on it during 2007 and 2008.