Skip to content
The Climate Litigation Database

Deutsche Umwelthilfe v. Beiersdorf AG

Geography
🇩🇪 Germany
Year
2022
Document Type
Litigation

About this case

Filing year
2022
Status
Decided
Geography
🇩🇪 Germany
Court/admin entity
Germany → Regional Court of Hamburg
Case category
Suits against corporations, individuals (Global) → Corporations (Global) → Misleading advertising (Global)
Principal law
Germany → Act Against Unfair Competition
At issue
Whether advertising claims around "climate neutrality" are misleading and in breach of the German Act against Unfair Competition

Documents

Filing Date
Document
Type
–
–

Summary

The company Beiersdorf AG was accused of not being transparent enough regarding its claims of climate neutrality. On May 23, 2023, Beiersdorf AG submitted a cease-and-desist declaration with penalty provisions before the Regional Court of Hamburg, committing to greater transparency in the promotion of its products (Case Number 312 O 126/22). In the future, internet links and/or QR codes will be used to directly reference the pages that provide information about the projects used for compensation. By submitting the declaration, Beiersdorf preempted a court ruling that was expected to uphold three of the four claims in the lawsuit.