Deutsche Umwelthilfe v. HelloFresh Deutschland

The lawsuit was directed against the company "HelloFresh Deutschland SE & Co. KG." The company was accused of making misleading advertising claims that suggest products, companies, or services are "climate neutral." It concerned the following statements: (1) "The first global climate-neutral meal kit company" (2) "We offset 100% of our direct CO2 emissions" The Berlin Regional Court ruled in favor of the plaintiff. The meal delivery service HelloFresh was no longer allowed to call itself the "first global climate-neutral meal kit company" or claim that it offsets 100% of its direct emissions. This decision was made by the Berlin Regional Court this week. In its reasoning, the court also made it clear that companies must substantiate advertising claims such as "climate neutral" transparently and comprehensively. HelloFresh now faces a penalty if it repeats its advertising claims regarding climate neutrality.